06.25.2010
How to Market an Electric Car

Tesla Roadster
A little bit off-topic here. I think if you’re interested in eco-friendly stuff generally, you’re gonna like this one too. There’s a fresh interview with Cristiano Carlutti – the brain behind Tesla Motors sales strategy. I reckon the guy has the hardest job in the world and it seems he’s coping. Considering the novelty of the idea of
electric cars and taking into account a certain dose of bad press this idea receives, Mr Carlutti is doing a great job by persuading more and more people to buy electric cars. Tesla is currently busying themselves with developing their third electric model. Watch a snippet of the video and read the full feature on the
electric car blog.
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